NADA Issues Statement on Ford’s Decision to Kill Mercury Photos

Mercury 01 NADA Issues Statement on Fords Decision to Kill Mercury Photos
The National Automobile Dealers Association (NADA), which represents some 17,000 dealers with about 37,500 franchises in the U.S., has issued a statement through its chairman, Ed Tonkin, expressing some concerns about Ford’s decision to discontinue its Mercury brand (click here for more details) and end production at the end of this year. Read the statement after the jump.

NADA Chairman Ed Tonkin

“It’s a sad day for this 70-year-old marque, and its loss is disappointing for the more than 1,700 dedicated dealers who sell the Mercury brand.

NADA’s concern is that Ford treats each of its Mercury dealers fairly and equitably, especially the 276 of whom sell Lincoln and Mercury exclusively. Another important concern is that Mercury customers be reassured by Ford, and that all warranties will be honored and parts and service will continue to be available.

Ford also needs to move quickly to take into account the millions of dollars that dealers have invested in facilities, equipment, personnel and training. They deserve fair compensation.”

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