Poor sales figure of Rapide forces Aston Martin to decrease its production

Aston Martin Rapide Poor sales figure of Rapide forces Aston Martin to decrease its production

Aston Martin Rapide 3 Poor sales figure of Rapide forces Aston Martin to decrease its production

Aston Martin Rapide 2 Poor sales figure of Rapide forces Aston Martin to decrease its production

Aston Martin Rapide 6 Poor sales figure of Rapide forces Aston Martin to decrease its production

The proof that recession doesn’t just affect commoners out there in the world can be seen in the form of cutting back the production of Rapide, which is the sports sedan car of Aston Martin. Recession has hit the booming supercar market economy of $200,000. If media reports are to be believed then, production of Rapide is being cut down to 25 cars per week which is equal to 1,250 cars in one year by its owner who is a British.

His name is Aston Martin. 1,250 cars mean that it will be 750 cars less than the estimated sales. Aston Martin’s production of cars annually goes up to the 8,000. Since it’s the time of recession, the sales of Rapide have dropped drastically due to this reason. The dropping of the sales of Rapide has affected the production of the British car manufacturer badly; so much so that he had to cut down the production of his much talked about sports car. In this year itself, in the month of January-February, Aston Martin had declared that he would be moving the undergoing production of the sports sedan from the Magna Steyer Facility to Gaydon, where it has its own plant and where most of the models of his cars are manufactured.

Cars like Porche Panamera, the Mercedes Benz CLS and Maserati’s Quattraporte were also launched at a very high price but they later had to cut down their prices and look for other alternatives which were not that expensive or costly. They in turn looked out for a much cheaper alternative which would increase their sales. But this time the four door stylish car manufacturer owner is cutting down on the sales other than finding other alternatives. Let’s hope that this alternative works for them and the car will be able to achieve the goals set for it.

–Kreation Guru

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