Daimler Car Makers increases prices on 2012 Maybach models

2012 Maybach models 3 Daimler Car Makers increases prices on 2012 Maybach models

2012 Maybach models 4 Daimler Car Makers increases prices on 2012 Maybach models

2012 Maybach models 1 Daimler Car Makers increases prices on 2012 Maybach models

It is hardly unknown that the luxuriously styled sedan of the Daimler brand could not drive a hard bargain. Following its threatened existence in the automotive scenario, the brand has decided to tighten its belt and go on a cost saving spree. Besides looking for an economical substitute to the recently in vogue Maybach -2012, the leading car maker is slated to drop the luxurious sedan of the mentioned variety before 2013.

To follow the bare essentials of business economics, prices are dropped to attract more revenue when a product fails to generate the desired bill. But most unusually, Daimler has hit upon a different equation. To the surprise of most automotive specialists, it has added to the price tag of the aforementioned variety. While considerable slash in the price tag might have been pleasing to many a car dealers; but the recent announcement as to the one percent rise in price proves to be surprisingly novel. Though rise by one percent may not come in the way of a buyer prepared to shell out 400,000 US Dollar; but the marginal rise will not make substantial difference to the revenue generation either. Bearing in mind, the overall competition posed by similarly co existing brands, it is highly unlikely that the innovatively unique price hike will succeed without a detailed marketing tactics. But the unusual ploy of hiking price does strike as an interesting solution to rescue the sinking brand.

With the luxuriously designed passenger sedan failing to attract enough customers, the esteemed brand could barely sell one hundred and fifty seven cars in the preceding year of 2010. In all likelihood, the luxurious brand is supposed to be replaced by “Pullman”. Slated for introduction around 2013, it is expected that the more powerful version of Mercedes will give way to an enhanced profit.

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