Lincoln launches the unique Black Label program

Lincoln Black label 1024x791 Lincoln launches the unique Black Label program

In 1917, Henry Leland founded the Lincoln Motor Company. It was named after the legendary American president Abraham Lincoln who Leland admired very much. During the 1920’s the company faced severe financial crisis and was purchased by Ford Motors. Since then it has been building cars as the luxury division of Ford. Last year Lincoln had hinted that it would be launching a special program for the customers of Lincoln. After months of anticipation Lincoln has finally launched the Black Label program for potential customers. The aim of the program looks to provide a unique luxury cart buying experience for customers. The program will be applicable to two popular models- the ‘MKZ’ luxury sedan, best selling Lincoln since 2008 and the recently introduced crossover ‘MKC’.  From December, the program will launch 32 dealerships across six states of the USA.

As part of the program, a liaison will visit the potential buyer at home/ office or any place within a 30 miles radius of the chosen dealership. The liaison will help the buyer in car shopping by showing him samples of body paint color, interior material and wooden trims. He will also elaborate the features of the Black Label variants of the ‘MKZ’ and ‘MKC’. There will be four interior design options from which the buyer can choose- Oasis, Center stage, Modern Heritage and Indulgence. Each scheme will provide choices of leather and Alcantara upholstery and wooden trims.  There are also options, 19-inch aluminum wheels, special badging and exclusive body colors.

There are other benefits under the Black Label program-

  • 50,000 mile/ Four years premium service and maintenance cover on items like engine belts, shock absorbers, brake pads, wiper blades, spark plugs and more.
  • Black Label customers will have the car picked up and returned  during maintenance (within a certain distance.
  • vehicle detailing on an annual
  • car washes


Additional $5,995 will be charged  for Black Label variants. The program will be made available to  32 dealers across six states.

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